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About Us

Approximately 10% of the population will
experience plantar fasciitis

(Cleveland Clinic)

HeelSnaps will replace the heel counter of your shoe, and reduce the strain on your plantar fascia.

Dr. Avrum Udaskin

Chiropractor
Founder/CEO

   I think the best new products are those that people feel immediately connected to, like they’ve always needed that product, but didn’t quite know how to describe it.  

During the past twenty-plus years of treating patients for their foot, ankle, knee, and lower back problems, I realized that there was nothing on the market to offer my patients who wanted relief from their painful feet when walking around their houses barefoot, or in sandals/slides/flipflops. Then, around four years ago, I came up with the solution… And I created heelsnaps!

   I think the best new products are those that people feel immediately connected to, like they’ve always needed that product, but didn’t quite know how to describe it.  

Plantar Fasciitis

Plantar fasciitis is a common foot condition, that causes pain in the heel and/or medial arch of the foot. A pair of shoes with a stiff heel counter (the rear upper of the shoe) is a widely suggested treatment for plantar fasciitis, as it helps to put the subtalar joint of the foot in a neutral position, thereby taking strain off of the plantar fascia. Of course, with no heel counter, there is no such support if you wear sandals, slides, or walk barefoot.

HeelSnaps will replace the heel counter of a shoe, and reduce strain on the plantar fascia. It is the only strapless product that can be worn with your flipflops, sandals or barefoot, that will effectively control overpronation and reduce symptoms associated with shin splints and plantar fasciitis. That is because HeelSnaps focus directly on the subtalar joint, unlike other products that focus on the medical arch of the foot.